Developer Proposes 600+ Mixed-Income Apartments in Bronx’s Soundview Neighborhood

Developer Proposes 600+ Mixed-Income Apartments in Bronx’s Soundview Neighborhood
News| August 14, 2026| Paul Bubny
New York & Tri-State + Apartment Buildings

Brooklyn-based Heights Advisors has filed a land use application to build 606 mixed-income apartments in the Soundview section of the Bronx. The 21-story, 515,000-quare-foot mixed-use building at 945 White Plains Rd. would rise on a site currently occupied by a low-rise retail building housing Modell’s Sporting Goods and GameStop, according to published reports.

The application launches New York City’s mandatory Uniform Land Use Review Procedure, entailing public review before the project can move forward. Heights Advisors is reportedly seeking financing through the Department of Housing Preservation & Development’s New Construction Finance program, which is geared toward 100% affordable developments. The project is being positioned as a large multifamily development with a significant affordable housing component.

If the project goes ahead, the 945 White Plains Rd. development would add to other proposed residential construction in the vicinity, along with expanding the availability of income-restricted housing in the Bronx.

The conversations behind tomorrow’s apartment deals happen at Connect Apartments on September 22 in LA. Connect with the capital sources, owners, developers, and brokers driving multifamily investment. Learn more and reserve your seat at www.connectapts2026.com.

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