Rentals.ca Owner Acquires Multi-Family Research Firm Urbanation
Rentsync, the owner of the Rentals.ca network, has acquired multi-family real estate research and consulting firm Urbanation for an undisclosed price.
Rentsync said the acquisition strengthens its data and market-intelligence capabilities in Canada’s rental-housing sector.
The deal brings together two companies that have collaborated for the past three years on the monthly Rentals.ca National Rent Report and the development of a comprehensive rental market database covering the Greater Golden Horseshoe, Ottawa and Montreal.
“I am confident that the strong foundation, values and integrity we established will lead to even more success as Urbanation combines forces with Rentsync,” said Urbanation Founder and CEO Eve Lewis.
Urbanation President Shaun Hildebrand will continue to lead data and market analytics and is expected to expand those offerings nationally as part of Rentsync.
“The integration of Urbanation into Rentsync represents an important milestone for Canada’s residential real estate sector,” said Hildebrand.
“Purpose-built rentals and condominiums will take on an increasingly larger role in helping to expand housing supply and improve housing affordability across the country.
“Never has there been a greater need for transparent and accurate data, granular insights, and high-level market guidance to shape the future of how the market operates. I am incredibly excited to see Urbanation take on a larger role in this regard.”
Rentsync CEO Max Steinman said the transaction supports the company’s goal of creating a more unified source of housing data across Canada.
“Canada is geographically massive and there is no single national source of truth for well-researched, reliable, housing real estate data,” he said.
“This acquisition brings us one step closer to solving that problem. Urbanation has an outstanding reputation and we will preserve that legacy while helping to grow the brand quickly across the country.”
The deal follows Rentsync’s acquisition of Spacelist in December 2025 and marks its second acquisition since receiving investment from Silversmith Capital Partners in April 2025.
Toronto-based Rentsync is a software and data company serving the Canadian rental-housing industry and owns and operates the Rentals.ca Network, an online marketplace for rental listings nationwide.
Urbanation is known for its analysis of condominium, purpose-built rental and land investment markets, providing data and insights to developers, investors, lenders and policymakers.
Pictured: Latest Rentals.ca and Urbanation National Rent Report
Graphic: Courtesy of Rentals.ca and Urbanation
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