JPI Announces Strategic Expansion into Southeast Markets, Targeting Charlotte, Raleigh-Durham and Nashville 

JPI Announces Strategic Expansion into Southeast Markets, Targeting Charlotte, Raleigh-Durham and Nashville 
News| July 24, 2025| Mike Boyd
Atlanta & Southeast + Apartment Buildings

JPI, one of the nation’s leading developers and builders of multifamily communities, announced this week its expansion into three of the Southeast’s most dynamic regions: Charlotte and Raleigh-Durham, North Carolina, and the greater Nashville area in Tennessee. The move comes amid shifting market conditions and a sharp decline in new development starts, creating a unique window of opportunity for well-capitalized, mission-driven developers. 

The company has appointed Jake Fortune-Greeley as JPI’s vice president of land acquisition in the Southeast. Fortune-Greeley brings deep experience in identifying and securing high-potential development opportunities in emerging submarkets. 

“The Southeast is home to some of the nation’s most resilient and fastest-growing housing markets,” Fortune-Greeley said. “In Raleigh-Durham, for example, you’re seeing a powerful combination of economic momentum, a highly educated workforce and exceptional quality of life. We’re excited to be returning to these regions and investing in their long-term future.” 

This strategic reentry is backed by proprietary market expansion modeling conducted by JPI’s internal research team, which highlighted Charlotte, Raleigh-Durham and Nashville as standouts for sustained demand, pro-growth policies and development viability. The company is particularly focused on delivering high-quality communities in upper-income suburbs and middle-income neighborhoods where new housing is critically needed. 

“These markets not only lead the nation in job creation and in-migration, but they also represent the core of tomorrow’s apartment demand – young adults,” said Jay Parsons, economic advisor to JPI. “With construction starts dramatically down and capital constraints sidelining many peers, JPI is well-positioned to help fill a widening supply gap with both market-rate and workforce housing.” 

In the coming year, JPI plans to break ground on a major development in Durham and is actively pursuing multiple sites throughout the Triangle, as well as the greater Charlotte and Nashville regions. The company’s vertically integrated model, coupled with its strong capital relationships, provides a competitive edge in executing projects that others cannot. 

“JPI is committed to building what matters: communities that serve real people and enhance real lives,” said Payton Mayes, chief executive officer of JPI. “As we reenter the Southeast, we’re bringing more than capital; we’re bringing creativity, operational strength and a new energized team with deep respect for the communities we build in.” 

JPI’s Southeast expansion is part of its broader national strategy to deliver differentiated housing solutions in high-demand, values-aligned markets. The company continues to lead the multifamily sector with a mission to transform building, enhance communities and improve lives. 

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