Rental Project Breaks Ground on Long Branch’s Lower Broadway Corridor

Rental Project Breaks Ground on Long Branch’s Lower Broadway Corridor
News| March 27, 2026| Paul Bubny
New York & Tri-State + Apartment Buildings

Downeaster Development and TANTUM Real Estate broke ground on The Elbie, a rental community at 305 Broadway in Long Branch, NJ. The project is poised to activate a key section of the Lower Broadway Corridor, supporting the city’s ongoing vision for the area while connecting the downtown to the beachfront.

“We’re excited to begin construction on a community that reflects both the character and momentum of downtown Long Branch,” said James Taylor, founder and CEO of Downeaster Development. “We look forward to continuing our collaboration with Mayor [John] Pallone and local leaders as The Elbie helps bring new energy and opportunities to this part of the city.”

Designed by Rotwein + Blake Associates, the four-story building, which transitions to three stories along Sixth Avenue to complement the surrounding neighborhood, will feature 78 one- and two-bedroom homes, with a limited number of one-bedroom-plus-den layouts. Select residences will offer private terraces or balconies.

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