Selig Assembles Ponce de Leon Parcels, Eyeing Apartment Tower, Retail

Selig Assembles Ponce de Leon Parcels, Eyeing Apartment Tower, Retail
News| February 27, 2026| Mike Boyd
Atlanta & Southeast + Apartment Buildings

Selig Enterprises has locked up a number of small parcels with plans to build apartments and a retail component, along Ponce de Leon Avenue. Urbanize Atlanta reports Selig is looking to rezone a 1.75-acre site for for a 14-story building with 375 residential units, along with roughly 10,000 square feet of retail. 

The properties in question—all low-rise commercial buildings today—are situated near the corner of Ponce de Leon and Bonaventure avenues, across the street from Hotel Clermont (pictured). Selig paid $7.6 million for the entire assemblage.

Selig’s portfolio includes three buildings between 780 and 798 Ponce de Leon Ave.—where food-and-beverage businesses such as Java Jive, China Dragon, Gusto!, and the first Honey Bubble Tea location have operated for years or recently closed. 

Selig has already met with neighborhood representatives to pitch the plan.

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